Samsung’s new run of television commercials is the start of a wider effort to make the company’s products the apple of the U.S. consumer’s eye.
The ads, which mock iPhone users for their obsession with Apple products, attempt to present Samsung as the smarter, cooler alternative. On a larger scale however, Samsung is hoping to create a fundamental shift in the way its products are viewed by consumers.
While everyone was watching Windows Phone parting the iOS / Android curtains, no one noticed Bada and Tizen making cheeky eyes at each other.
It was rumored Samsung might open-source its featurephone OS, but according to Forbes, it’ll now fuse it with the Intel-backed Tizen project.
A cluster of shots were shared with SamMobile, showing a UI that’s markedly similar to pre-ICS Android and even Samsung’s bada. That may be no coincidence, however, since Samsung is one of the leads in the Tizen project, and may be bringing the first Tizen-based device, the Samsung I9500, to market imminently.
Samsung has announced today that users of its Android smartphone and tablet devices will be able to make use of a new premium app store. The app store will not replace the existing Android Market and will be available exclusively to Samsung devices.
During the IFA trade show in Berlin on Friday, Samsung Electronics CEO Choi Gee Sung addressed rumors and speculation that Samsung was considering purchasing webOS from HP.
Choi said Samsung would “never” make the purchase, according to Bloomberg. “It’s not right that acquiring an operating system is becoming a fashion,” he said.